Williams dyed some of his dreadlocks pink last September after his mother’s succumbed to the disease, but the change wasn’t reflected in the video game. This year he’ll be representing the cause so near to his heart in the virtual world.

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Williams’ mother passed away in May 2014, but he also lost four aunts to breast cancer. With the disease such an engrained part of his family, Williams led the charge to get the NFL involved to help raise awareness.