Cubs Bears Troll White Sox Over Guaranteed Rate Field

After all, when the Sox changed the South Side ballpark from Comiskey Park to U.S. Cellular in 2003, there was an outcry — though social media wasn’t in play back in the day. Fans resigned themselves and made best of it by calling it “The Cell.”

But Guaranteed Rate Field? Gurf.

MORE: Worst arena and stadium names in sports

Even some of the White Sox’s fellow Windy City teams couldn’t resist joining in on the joke shortly after the news broke.

And somewhere someone at Guaranteed Rate is saying, “You can’t buy that kind of advertising!”